Business leaders provide studies in innovation

In 22 years at IBM, McQueeney has been evenly split between client relations and research and development." 'Innovation' as invention applied to create mission value is really what our clients are seeking," he said. "I would say the only sustainable advantage an organization can have is the ability to innovate faster than your adversaries."But when left to the often-overactive mind of a researcher, an order to innovate can overshoot that key junction and fail to meet a client's need. To compensate, McQueeney said IBM restructured its development process. Researchers now sit face to face with clients "to make sure the researchers see the customers' problem firsthand and can bring knowledge of those problems back to the research division," he said.

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Source : http://www.washingtonpost.com/wp-dyn/content/article/2010/09/03/AR2010090305358.html